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“This company is going to be worth a gajillion dollars,” the account manager said, taking a bite of potato salad. “We’re ripping up and to the right. We have the best and the brightest. We’re on an immutable path toward success. We’re all just fucking ready to give whatever needs to be given to mak…

Not everyone knew what they needed from big data, but everyone knew that they needed it. Just the prospect incited lust in product managers, advertising executives, and stock-market speculators. Data collection and retention were unregulated. Investors salivated over predictive analytics, the lucra…

The solutions manager did not mention equity, and I didn’t ask. I did not know that early access to equity was a reason people joined private companies at the startup stage—that it was the only way anyone other than VCs and founders got rich. I did not even know that equity was an option. The compa…

Several months prior, a tech blog had published an article announcing the analytics startup’s first major fund-raising round of ten million dollars. When asked how he would spend the new funding, the CEO made his priorities clear: he would pay the first hundred employees far above market, he said, …

In an effort to hype myself up, I developed the theory, however flimsy, that analytics was a natural extension of my liberal arts education. The e-book startup had used the analytics software to track our alpha users through the app, and I had enjoyed looking at some of the data: what our investors…