Activity

It was precisely because they were so potentially transformative that they could be so retrospectively commodified. Because the energy of transformation then becomes a kind of residual libido. When the conditions for the struggle are no longer there you can still appeal to that libido, the transfor…

But I wonder if identity logic — taking identity as the model rather than class — is the issue here, for understanding those other forms of struggle. And this was the way in which the Right could capture these struggles. Because you could say it’s not the positive features of actually existing wome…

[...] Capital can know, right? Capital can know, because capital is like evolution: it selects for things. Capital has agency. Mark Zuckerberg has a kind of idiotic compulsion to like, errghh I wanna make loads of money and, like, impress some girls. (Laughter.) As we see in [David Fincher’s 2010 f…

Look at it this way: What does capital want to get out of it? What must capital always do? Capital must always — if you go back to Marcuse — must prevent that awareness amongst people that they could live differently and have more control over their own lives. It must prevent that. It has to do it,…

If you’re in a subordinated group, you see the way things are talked about by the dominant group, and you see the reality of your life, and you see that they don’t match up. Ordinarily, before your consciousness has been raised, you will treat the mismatching of your experience from ideology as a f…