Activity

Paradigmatic here are Wieden+Kennedy’s memorable Nike advertisements, which eschewed all reference to particular qualities of the shoes and instead imbued them with various aspirational meanings, breaking with even the most “radical” advertising strategies of the 1960s and 1970s. In The Conquest of…

Advertising work is also, like these face-to-face services, fundamentally oriented toward consumption, part of the production of consumption. This is one reason why O’Hara’s poetry and Mad Men would seem poorly matched if Draper were an insurance executive (like Wallace Stevens) or a banker (like T…

Many of his most famous compositions depict the poet hurrying through a list of tasks creative and banal; they hum with a frenetic intensity that is counterbalanced but not abnegated by their insistent sprezzatura.

The fact that workers are asked to bring to the workplace attitudes and affects associated with unpaid domestic work is part of a larger scrambling of the boundaries between the home and worksite, labor and leisure. As some work is recoded in the language of domesticity, so too is work made to seem…

The diachronic story becomes more complicated, however, when we consider that this qualitative critique of work emerged at the same time as the postwar industries themselves began to encounter severe problems with profitability. Indeed, even though most histories identify the beginning of the eco…