[...] That said, ­there are plenty of ­others who are paid far less to engage in more menial tasks “­behind the curtain” of automation. Nevertheless, the dream of entrepreneurialism is strong. As Oana Mateescu writes, “With the professionalization of the hipster into the upster (which, in Cluj, signals involvement in the start-up ecosystem), l­abor becomes a form of social and urban belonging framed in the terms of a technomoral governance that can refashion the entire city into a laboratory.”13 Yet these fantasies are only accessible to some. Very few upsters are Roma, and many aspire to move to higher corporate echelons to eventually land gigs at Google or Oracle. Yet for the most part, technocapitalist logics reduce ­these workers to surrogate cogs in a machine that accumulates wealth in California’s San Francisco Bay Area region—­a space that first “became” Silicon Valley during the Cold War.