[...] "Super Mums" appeared in glossy magazine features declaring that having seven children, a magazine catalogue-esque husband, a minimalist yet chic house, and a directorship or twelve was effortless, aside from a few light strategical negotiations. Super Mums are invariably wealthier than the readers of weekend supplements, and when asked about how they manage, they never respond: "I hired a number of women to work for low wages, cleaning and running my household, carrying out life admin, organising my diary, and raising my children." Mothers on minimum wage who manage to keep a job, raise children, and run households are never deemed Super Mums, only Irresponsible Mums for having the audacity to have children in the first place.