One of the themes you’ll have noticed running through this — through Lukács’ work and this text in particular — is a common philosophical theme of becoming versus being; the idea that ideology reifies. Ideology turns what is always a process of becoming — which is open-ended and therefore changeable — into something that is fixed and permanent. That’s what reification is. And, of course, that’s crucial. That’s the very purpose of ideology. The very purpose of ideology is to close off the possibility that anything could be different. That’s the A–Z of ideology, in fact. But, of course, the second step of ideology is to make itself disappear. Ideology doesn’t arrive and say, “I am ideology”. Ideology says: “I am nature, and this is how things are”. It probably doesn’t speak, but even in my metaphor it doesn’t really have to say anything. It’s we who must think in response to it. This is how things are. They can’t be any different.

Part of the problem of the old idea of objective truth, you could say, was its idea that consciousness has no effect on the truth. That might well be true of the state of a black hole or something like that, but it can’t possibly be true of social relations. I’m in those social relations! I’m already in those social relations. So, when I — and it can’t be me alone, ever, who does this — when group consciousness develops, when class consciousness develops, when any subordinated group [consciousness] develops, this immediately changes things — straight away. Because in being lifted out of experience, you’re broken out of ideology. You — and I’m using this as a second-person plural — you can then achieve agency! You can’t achieve it before.

Even before you do anything, something has happened, which is the production of this new consciousness. When we think about this set of social relations… Something has shifted in the set of social relations by the sheer fact that your consciousness has shifted anyway. That’s the first thing. It’s already changed things. Secondly, then, once a group recognises its common interests, then it can act together. Once workers realise the problem is capital, not them — once they stop competing against one another and realise they have a common enemy — capital — this is when they’re going to have agency. Similarly, when women realise the problem is patriarchy, not them as individuals, then their consciousness has immediately shifted. You feel better! That’s the first thing. You’ll feel relief from the guilt and misery of having to take responsibility for your own life, which you shouldn’t have to — despite everything neoliberal propaganda tells us. It is not you! It’s a direct inversion of Thatcher! “There’s no such thing as society. There are only individuals and their families”. It’s the other way round! There’s no such thing as the individual. But the individual is immediately given. And that’s part of the problem of immediacy.

If you’re in a subordinated group, you see the way things are talked about by the dominant group, and you see the reality of your life, and you see that they don’t match up. Ordinarily, before your consciousness has been raised, you will treat the mismatching of your experience from ideology as a failure in you. You must have thought of it wrong. You mustn’t be thinking about it in the right way. After consciousness raising, you can see: of course, it’s not going to match up. There are two fundamentally different ways of being in the world. There are the ways of the dominant group and the ways of the subordinate group. But precisely because the dominant group dominates, it can’t see that. Because it lives inside its own structure of dominance. Whereas, because the subordinated group is subordinated, it has the potential to see the schism.

Look at it this way: What does capital want to get out of it? What must capital always do? Capital must always — if you go back to Marcuse — must prevent that awareness amongst people that they could live differently and have more control over their own lives. It must prevent that. It has to do it, and it has to keep doing it. Capitalists moan about hard work — and it is hard work! It never stops. It always has to keep preventing that potential.

[...] Capital can know, right? Capital can know, because capital is like evolution: it selects for things. Capital has agency. Mark Zuckerberg has a kind of idiotic compulsion to like, errghh I wanna make loads of money and, like, impress some girls. (Laughter.) As we see in [David Fincher’s 2010 film] The Social Network, which is a brilliant film, I think. Really… It’s almost unprecedented, The Social Network, don’t you think? And also the meticulousness of the construction of its historical moment, in terms of the forms of technology it’s working with. We’ll come to that later. We’ll come to that later.

So, he has those motives but that doesn’t mean that capital doesn’t have its own ends and designs inside, without there being any conscious agent that’s sitting behind it all. Otherwise it’s just a conspiracy, isn’t it? The thing is, it’s a systemic tendency. It’s a systemic tendency. Now, of course, at a certain point, there are humans who make self-conscious decisions at crucial points, but there are also people like Zuckerberg who are puppets of capital without any kind of reflection.