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165

On Oscar movies

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S Hamrah, A. (2018). On Oscar movies. n+1, 31, pp. 165-174

174

Lately the acting in TV commercials has gotten really good. The other night I saw an ad for some company that helps people get rid of timeshares they don’t want anymore and I thought, Man, that was great, really affecting. That could have been an episode of Togetherness on HBO, if that was still on. Car commercials are particularly satisfying these days. Thirty-second-long one-acts with movie-level production design and cinematography, each one is a humanist masterpiece featuring quality acting that fits right in with streaming drama. In one, a wedding party gets caught in the rain and they can’t walk to the outdoor altar so they have to jump in their mini-SUV to get there. You really get a feel for the relationships between these four people in that thirty seconds. Car manufacturers know our little victories are hard-won. Automakers just get us. In other ads, the family drama of auto insurance plays out just as insightfully.

—p.174 by A S Hamrah 4 years, 4 months ago

Lately the acting in TV commercials has gotten really good. The other night I saw an ad for some company that helps people get rid of timeshares they don’t want anymore and I thought, Man, that was great, really affecting. That could have been an episode of Togetherness on HBO, if that was still on. Car commercials are particularly satisfying these days. Thirty-second-long one-acts with movie-level production design and cinematography, each one is a humanist masterpiece featuring quality acting that fits right in with streaming drama. In one, a wedding party gets caught in the rain and they can’t walk to the outdoor altar so they have to jump in their mini-SUV to get there. You really get a feel for the relationships between these four people in that thirty seconds. Car manufacturers know our little victories are hard-won. Automakers just get us. In other ads, the family drama of auto insurance plays out just as insightfully.

—p.174 by A S Hamrah 4 years, 4 months ago