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11

Project Runway

How to build a better failure.

(missing author)

0
terms
3
notes

editorial (mostly written by Moira)

? (2018). Project Runway. Logic Magazine, 5, pp. 11-18

13

You go to learn the conventions of a genre. There are many ways to fail: go bankrupt, get acquired, get acqui-hired. To fail well, however, you have to get your story straight. A good founder story always describes failure without bitterness. It has been an incredible journey. I learned a ton. It presents every failure as temporary—a waystation to success.

Storytelling is not only for founders. It is a skill that everyone at a startup should cultivate, because the vast majority of startups will fail. And when you suddenly learn that you are out of work and all that equity you pulled all those all-nighters to earn is worthless, no job interviewer will want to hear that you got screwed over. They want to hear how you grew.

[...]

If something you spent years working on fails, you do not just need a story to tell your current or future employers; you need a story to tell yourself. You want to be able see those years as part of an incredible journey, too.

too real

—p.13 missing author 5 years, 4 months ago

You go to learn the conventions of a genre. There are many ways to fail: go bankrupt, get acquired, get acqui-hired. To fail well, however, you have to get your story straight. A good founder story always describes failure without bitterness. It has been an incredible journey. I learned a ton. It presents every failure as temporary—a waystation to success.

Storytelling is not only for founders. It is a skill that everyone at a startup should cultivate, because the vast majority of startups will fail. And when you suddenly learn that you are out of work and all that equity you pulled all those all-nighters to earn is worthless, no job interviewer will want to hear that you got screwed over. They want to hear how you grew.

[...]

If something you spent years working on fails, you do not just need a story to tell your current or future employers; you need a story to tell yourself. You want to be able see those years as part of an incredible journey, too.

too real

—p.13 missing author 5 years, 4 months ago
14

Silicon Valley tells itself one set of stories about failure. It has another story that it tells everyone else. Namely, that the old world has failed. The old world was analog: government bureaucrats, boring businesses, factory jobs, gray flannel suits. The new world is flexible, Technicolor, gymnastic, young. It has no dress code. It is neither white-collar nor blue-collar: it wears no collars at all.

In the new world, everyone will live a better life. This was the promise sold for decades by tech industry leaders and politicians alike: tech would drive American growth, creating widespread prosperity. This sounded good in an era of deindustrialization and spiraling inequality. It sounded even better after the 2008 financial crisis wiped out middle-class savings. As wages continued to flatline, the smartphone-driven gig economy would pick up the slack. [...]

A set of political assumptions followed from these claims. The most important of these was that it was all right for a handful of former failures to accumulate vast amounts of money and power, so long as what was good for Silicon Valley was good for humanity. If tech was the future, why would anyone, or any regulation, want to stand in its way?

—p.14 missing author 5 years, 4 months ago

Silicon Valley tells itself one set of stories about failure. It has another story that it tells everyone else. Namely, that the old world has failed. The old world was analog: government bureaucrats, boring businesses, factory jobs, gray flannel suits. The new world is flexible, Technicolor, gymnastic, young. It has no dress code. It is neither white-collar nor blue-collar: it wears no collars at all.

In the new world, everyone will live a better life. This was the promise sold for decades by tech industry leaders and politicians alike: tech would drive American growth, creating widespread prosperity. This sounded good in an era of deindustrialization and spiraling inequality. It sounded even better after the 2008 financial crisis wiped out middle-class savings. As wages continued to flatline, the smartphone-driven gig economy would pick up the slack. [...]

A set of political assumptions followed from these claims. The most important of these was that it was all right for a handful of former failures to accumulate vast amounts of money and power, so long as what was good for Silicon Valley was good for humanity. If tech was the future, why would anyone, or any regulation, want to stand in its way?

—p.14 missing author 5 years, 4 months ago
17

The system may be working exactly as it is supposed to. If so, is the definition of success we have been using wrong? What if the success of Silicon Valley is failing most of us? This issue ventures a few possible answers to these questions. It explores what happens when technology blows up and breaks down. It looks at failures of code, institutions, narratives, and imagination. In so doing, it tries to imagine a better way to live with our machines—and to build new ones.

There is no shame in failing, until there is. Having been exempt from scrutiny for so long, many tech leaders seem genuinely stung by their first taste of criticism. Don’t they see? We’re working so hard. Taking a cue from Trump, some of them have take to Twitter to denounce their critics as liars, and to challenge the legitimacy of the media as a whole.

There has long been the sense in Silicon Valley that anyone who criticizes is simply a hater. We take the opposite view. Engaging with failure is, as FailCon could have taught us, the first step to growth. Only, that growth may have to happen in a different direction than Silicon Valley has been imagining. We may not need to iterate to grow faster but act boldly to create a more expansive and equitable world.

The only failure that should frighten us is not taking advantage of the opportunity that this moment presents. Complacency is no way to honor the disruptive potential of technology. To paraphrase one interview in the following pages: Criticism can be the highest form of love.

—p.17 missing author 5 years, 4 months ago

The system may be working exactly as it is supposed to. If so, is the definition of success we have been using wrong? What if the success of Silicon Valley is failing most of us? This issue ventures a few possible answers to these questions. It explores what happens when technology blows up and breaks down. It looks at failures of code, institutions, narratives, and imagination. In so doing, it tries to imagine a better way to live with our machines—and to build new ones.

There is no shame in failing, until there is. Having been exempt from scrutiny for so long, many tech leaders seem genuinely stung by their first taste of criticism. Don’t they see? We’re working so hard. Taking a cue from Trump, some of them have take to Twitter to denounce their critics as liars, and to challenge the legitimacy of the media as a whole.

There has long been the sense in Silicon Valley that anyone who criticizes is simply a hater. We take the opposite view. Engaging with failure is, as FailCon could have taught us, the first step to growth. Only, that growth may have to happen in a different direction than Silicon Valley has been imagining. We may not need to iterate to grow faster but act boldly to create a more expansive and equitable world.

The only failure that should frighten us is not taking advantage of the opportunity that this moment presents. Complacency is no way to honor the disruptive potential of technology. To paraphrase one interview in the following pages: Criticism can be the highest form of love.

—p.17 missing author 5 years, 4 months ago