Welcome to Bookmarker!

This is a personal project by @dellsystem. I built this to help me retain information from the books I'm reading. Currently can only be used by a single user (myself), but I plan to extend it to support multiple users eventually.

Source code on GitHub (MIT license).

Against Creativity

The push for “creativity” at work and in society is about serving capital’s needs.

(missing author)

0
terms
2
notes

by Oli Mould

? (2018, September 29). Against Creativity. Jacobin. https://jacobinmag.com/2018/09/against-creativity-oli-mould-commercialization-profit-resistance

But this kind of branding exercise is a perfect example of how capitalism transforms its opponents into its promoters. Drawing on an advertising and technology industry that scours the social world for images, movements, and experiences yet to be commercialized, capitalism’s “creative” edge leaches any semblance that these could be utilized to create alternative social worlds. Any movement (be it a countercultural group, protest movement, meme, or activist ideology) that is looking to destabilize capitalism is viewed as a potential market to exploit.

Hence, capitalism’s “creative” power does not create — it appropriates.

It offers dissenting voices financial incentives, recognition, or even simply a rest from the emotional and physical exhaustion of constantly fighting. But in doing so, those anti-capitalists stop destabilizing capitalism: instead, they become fertile grounds to harvest more profit.

missing author 5 months, 3 weeks ago

But this kind of branding exercise is a perfect example of how capitalism transforms its opponents into its promoters. Drawing on an advertising and technology industry that scours the social world for images, movements, and experiences yet to be commercialized, capitalism’s “creative” edge leaches any semblance that these could be utilized to create alternative social worlds. Any movement (be it a countercultural group, protest movement, meme, or activist ideology) that is looking to destabilize capitalism is viewed as a potential market to exploit.

Hence, capitalism’s “creative” power does not create — it appropriates.

It offers dissenting voices financial incentives, recognition, or even simply a rest from the emotional and physical exhaustion of constantly fighting. But in doing so, those anti-capitalists stop destabilizing capitalism: instead, they become fertile grounds to harvest more profit.

missing author 5 months, 3 weeks ago

In The New Spirit of Capitalism, social theorists Luc Boltanski and Ève Chiapello have argued that in the world after the protests in Paris in 1968 (and the countercultural revolution of the sixties more broadly), capitalism’s growth has become predatory. It preys on the people, ideas, things, and movements that are in direct opposition to it.

By mobilizing the creative industries of advertising, branding, and public relations, contemporary capitalism actively seeks out those who are opposed to it and offers them fame and fortune. In essence, capitalism stabilizes those movements, people, and ideas that are “outside” it by naming them. It brings them into the “mainstream” and the broader public consciousness.

Mark Fisher develops this train of thought too right?

missing author 5 months, 3 weeks ago

In The New Spirit of Capitalism, social theorists Luc Boltanski and Ève Chiapello have argued that in the world after the protests in Paris in 1968 (and the countercultural revolution of the sixties more broadly), capitalism’s growth has become predatory. It preys on the people, ideas, things, and movements that are in direct opposition to it.

By mobilizing the creative industries of advertising, branding, and public relations, contemporary capitalism actively seeks out those who are opposed to it and offers them fame and fortune. In essence, capitalism stabilizes those movements, people, and ideas that are “outside” it by naming them. It brings them into the “mainstream” and the broader public consciousness.

Mark Fisher develops this train of thought too right?

missing author 5 months, 3 weeks ago