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Fredric Jameson: Wal-Mart as Utopia
by Fredric Jameson / July 14, 2016

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Jameson, F. (2016, July 14). Fredric Jameson: Wal-Mart as Utopia. Verso Blog. https://www.versobooks.com/blogs/2774-fredric-jameson-wal-mart-as-utopia

[...] this is the way I want us to consider Wal- Mart, however briefly: namely, as a thought experiment—not, after Lenin’s crude but practical fashion, as an institution faced with which (after the revolution) we can “lop off what capitalistically mutilates this excellent apparatus,” but rather as what Raymond Williams called the emergent, as opposed to the residual—the shape of a Utopian future looming through the mist, which we must seize as an opportunity to exercise the Utopian imagination more fully, rather than an occasion for moralizing judgments or regressive nostalgia.

by Fredric Jameson 3 years, 12 months ago

[...] this is the way I want us to consider Wal- Mart, however briefly: namely, as a thought experiment—not, after Lenin’s crude but practical fashion, as an institution faced with which (after the revolution) we can “lop off what capitalistically mutilates this excellent apparatus,” but rather as what Raymond Williams called the emergent, as opposed to the residual—the shape of a Utopian future looming through the mist, which we must seize as an opportunity to exercise the Utopian imagination more fully, rather than an occasion for moralizing judgments or regressive nostalgia.

by Fredric Jameson 3 years, 12 months ago