here we're focusing on the ordinary wealthy elite (not the super-rich), ~6% of pop
lots of them feel a sense of guilt/discomfort with the rising house prices that propelled them into this class
for those who are there due to income, meritocracy is very useful as a morally loaded term (or alibi) that lets them feel absolved of guilt (they "deserved" to be there)
Savage, M. (2015). The View at the Top. In Savage, M. Social Class in the 21st Century. Pelican, pp. 301-330