[...] Across disciplines undergoing "cognitive turns," key concepts were thus reinterpreted as filtering methods, which protected limited minds from overload. Cognitive anthropology, for instance, reconceptualized culture and classification as an adaptive technique for coping with an overwhelming world: "We classify because life in a world where nothing was the same would be intolerable. It is through naming and classification that the whole rich world of infinite variability shrinks to manipulable size and becomes bearable" (Tyler 1969, 7).