[...] While five minutes is the standard waiting period, after which drivers are to collect their cancellation fee, Uber "recommends" drivers wait at least twice as long for the passenger to show up, essentially generating goodwill for the company through the driver's unpaid waiting time. [...]
damn. a kind of funny perspective to include in a first-person story [there i am, waiting outside the house, 11 minutes has passed and still no pax, still i sit there in my car idly dumbly, generating unneeded and unmerited goodwill for this billion-dollar company through my paralysed inaction]