[...] Call centres have become emblematic of the shift towards a post-industrial service economy and the growth of a neoliberal orthodoxy with widespread programmes of ‘deregulation, privatization, and withdrawal of the state from many areas of social provision’. This transformation of work has not been accompanied by a new wave of worker self-organisation or the development of successful trade union initiatives. It is in this economic environment – and one that is very favourable to capital – that call centres have flourished. However, on the other hand, the rise of call centres also represents the desperation of capital. This relentless drive to sell is a reflection of the struggle for companies to remain profitable, which often involves shifting the burden of selling onto workers who rely on commission.