King Richard demonstrates, step by step, the value of sticking to your plan, even if some folks think you’re crazy. I don’t mean Richard Williams’s plan to turn his daughters Venus and Serena into tennis champs. I mean Will Smith’s plan to win an Oscar. Williams, like the actor who plays him, knew the value of finely tuning a capitalist product and introducing it into the marketplace as a brand. This is a business movie, which reaches its height not when Venus Williams (Saniyya Sidney) almost wins her second professional match and reveals her talent and grace to the world, but when the Williams family decides to hold out for a better sneaker deal. “Nine months later,” we read on screen at the end of the movie, “Venus signed a contract with Reebok for twelve million dollars.” I don’t mind being nudged to cry as the Williams sisters’ reach for the stars in Compton. But I call “out” when I am asked to weep with joy over their first professional product endorsement.