Many of these experiments emerged from early creative endeavors but were often later linked to financial business models whether through advertising, sponsorship, or other such means. Silicon Alley’s early period of experimentation—and the early days of the Internet industry—brought information to technology, connecting conceptually hardware and software companies with the work of new media, creating the symbolic space for a new industry centered on new media to emerge. The paths of the edgy downtown webzines crossed with those of corporate magazine publishing and advertising already located in Manhattan. Andrew Ross called this process of corporate interests overtaking the Silicon Alley “the industrialization of bohemia.” The history of Silicon Alley is more complicated for two reasons. First, while Ross’s term adequately describes what happened within some successful content companies, it implies cooptation of independence, rather than a longer and more mutual intertwining of corporate and artistic goals, as was the case in Silicon Alley. Second, the term also implies an earlier, uncorrupted state of independent Internet production. The social process by which Internet production moved from high-cultural elite artistic and cultural production to mass-distributed objects included both the influence of corporate media and that of independent, alternative culture on the norms, values, and aesthetics of Silicon Alley. I would argue that it is better to think about the bohemianization of industry—that new media became a model of the new economy, in which creativity functioned for capitalism. Sweeping technological changes meant that people who understood the Internet’s potential as a medium positioned themselves as business revolutionaries. Creative people suddenly found new economic value in their artistic work. And for a cohort of underemployed college graduates, Silicon Alley presented the opportunities of a growth industry. The experimentation, both cultural and economic, in Silicon Alley intertwined with the economy’s growing culture of risk so that this spirit of risk taking was flexible enough to adapt to multiple motivations.