Another cultural shift was an emerging rhetoric around financial markets. What people say about markets, to some extent, makes markets.43 Nigel Thrift has called the new economy a “rhetorical fabrication,”44 and others have argued that to dismiss the rhetorical flourishes of the new economy is to miss the “symbolic efficiency of discourse, the way it structures our experience of reality.”45 Some media representations matter more than others, of course, in this discursive feedback loop of market perception, financial market representation, and continual monitoring of markets by market makers. The Financial Times presented itself as “the newspaper of the new economy,”46 and Business Week, which first used the term “new economy” in 1994, became a strong advocate of the concept within the media. An explosion in the number of financial media outlets including twenty-four-hour television channels, increases in the amount of reporting on finance by the mainstream media and the number of advertisements for financial services companies, and the concentration of information in “news, information, and technology” companies like Reuters and Bloomberg helped spur the rise of these narratives about financial markets and economic growth.47 As Thrift has argued, these narratives about finance were “an attempt at mass motivation, which, if successful, could result in a new kind of market culture—or a spiritual renewal of an old one.”48 Not only did this discourse constitute the market, it was, as Thrift argues, an attempt to reconstitute a new economy itself.