[...] Yet co-linearisation, especially when it is as marked with intentionality as neoliberal alignment is, can never fully dodge its saddening part, not so much because of the initial heterogeneity of desires and the fact that one desire aims at pulling the other in its direction, as because this reduction of one desire to the other does not take the form of a ‘free’ proposition, but always relies on an impending threat. Of course employees can be induced or led to be passionate about management auditing, the sale of forklifts, or catalytic cracking; of course they can seize all the opportunities for joy that the enterprise takes care to present them with – promotion, socialising, or the promise of ‘self-fulfilment.’ Yet despite all that, every now and then they can harbour other thoughts.