[...] As if to confirm the hypothesis of universal passionate servitude, the most surprising thing is that companies (sometimes) open their doors to cameras, no doubt because the filmmakers were persuasive enough, but also under the effect of a kind of perfectly innocent good conscience, whose source is management’s own straightforward assent to what they do – unaware of any blatant affective instrumentalisation or mental manipulation, thus seeing no reason to dissimulate. This primary adherence reveals how much the conditioners are themselves conditioned and steeped in the same imaginary and the same passionate universe as those on whom they impose their desire, thus providing another powerful illustration of Bourdieu’s remark, that the dominators are dominated by their very domination.