The salespeople were themselves under tremendous pressure. Managers allegedly forced people to stand at their desks when they missed sales targets and prodded them to make bets on one another’s performances.95 One manager had a “Guess Who” game where she showed her team’s metrics and asked people to guess who had gotten each. Another saved the key cards of fired admissions staff on a key ring, which she would rattle in front of salespeople to remind them of what would happen if they failed to meet their targets. Because of these tactics, one director of admissions—that is, one of the salespeople—at Ashford said, “you stop thinking of these students as people, you start putting numbers on people.… Your entire day was consumed with a number so that you wouldn’t get in trouble.”96 Ultimately, California succeeded in its lawsuit against Ashford, which the court ordered must pay $22 million for defrauding students.97