There are fish getting sick in lakes in Zhejiang, China. This is because Midwestern moms who lost their jobs during Covid have stepped up their side hustles selling freshwater pearls on Facebook Live. The pearl farmers in Zhejiang pour pig poop into the ponds to feed the algae that feed the mussels that grow the pearls. The phosphorus and nitrogen from the pig poop get into the groundwater.

There are landfills in Nigeria glittering with snow leopard necklaces because in Winter 2019 Facebook analytics told US dropshippers that in that Spring / Summer women 18-25 who liked something and something else would also like snow leopards, and AliExpress made it too easy for any dropshipper with a Shopify storefront and Oberlo integration to automate placing orders for the necklaces.