Blitzscaling requires hypergrowth but goes beyond the blunt strategy of “get big fast” because it involves purposefully and intentionally doing things that don’t make sense according to traditional business thinking. In the Blitzscaling Era, you have to make a tough call:

• Take on the additional risk and discomfort of blitzscaling your company,
• Or accept what might be the even greater risk of losing if your competition blitzscales before you do.