Today I write a report on how to capture and keep people’s attention online: how to leverage techniques first used on gamblers and how to appeal to our human love of games to encourage a user to click the buy button for increased gratification and keep them coming back again and again and again. I write about the colors of buttons, the optimal utilization of text, where the eye tends to land on a screen, how to subtly scam the human into being tracked, into the sales funnel, as if through a chute, like a cow on the way to slaughter, to the right place, to the right action, at the right time.