So, there’s a lineage, isn’t there, I think, from those first two commercials into the Louise Mensch position. There’s a narrative behind it, which is a story about desire. These protesters have the products of advanced capitalism, therefore… it’s not only that they’re hypocrites, it’s that they don’t really want what they say they want. They don’t really want a wealth beyond capitalism. What they want is all of the fruits of capitalism — and ultimately that’s why capitalism will win. They may claim, ethically, that they want to live in a different world but libidinally, at the level of desire, they are committed to living within the current capitalist world.