How can cinema be dead when business is booming? This depends on how we define cinema. Jones builds a contrast between 'audiovisual spectacle', that 'succession of ruthlessly calibrated, wind tunnel-tested, wholly interchangeable slabs of worldwide entertainment that roll of the assembly line year by year' of the sort specialised in by the franchise-oriented studios, and cinema. The latter he defines as an art of compression where 'every choice becomes charged and interacts with every other choice in the momentum toward a defined end point' [...]