1.

Craft is a set of expectations.

2.

Expectations are not universal; they are standardized. It is like what we say about wine or espresso: we acquire “taste.” With each story we read, we draw on and contribute to our knowledge of what a story is or should be. This is true of cultural standards as fundamental as whether to read from left to right or right to left, just as it is true of more complicated context such as how to appreciate a sentence like “She was absolutely sure she hated him,” which relies on our expectation that stating a person’s certainty casts doubt on that certainty as well as our expectation that fictional hatred often turns into attraction or love.

Our appreciation then relies on but also reinforces our expectations.