I have noticed that on TV, all of these “moments” are sponsored by corporations, as in, “This touchdown was brought to you by the brewers of Bud Lite,” or “This nostalgia flashback was brought to you by the proud makers of Kraft’s family of fine foods.”

I told Karla, “I’m no sci-fi buff, but doesn’t this seem like a dangerous way to be messing with the structure of time—allowing the corporate realm to invade the private?

Karla told me about how the city of Atlanta was tampering with the idea of naming streets after corporations in return for paying for the maintenance of infrastructure: “Folgers Avenue; Royal Jordanian Airlines Boulevard; Tru-Valu Road.”

“Well,” I said, “streets have to get names somehow. The surnames Smith, Brown, and Johnson probably looked pretty weird when they first started, too.”

Karla said, “I think that in the future, clocks won’t say three o’clock anymore. They’ll just get right to the point and call three o’clock, ‘Pepsi.’”