[...] the bourgeoisie has obliterated its name in passing from reality to representation, from economic man to mental man. It comes to an agreement with the facts, but does not compromise about values, it makes its status undergo a real exnominating operation: the bourgeoisie is defined as the social class which does not want to be named. Bourgeois, petit bourgeois, capitalism, proletariat are the locus of an unceasing hemorrhage: meaning flows out of them until their very name becomes unnecessary.