[...] The institution itself mirrored the famous paradox of the contents of the magazine it put out: preponderantly liberal — or antimaterialistic, or spiritual, or muckraking, or even vaporously socialistic — writing physically sandwiched and financially supported by fancy advertising for extravagant goods like Tiffany diamond necklaces, Mercedes-Benz automobiles, entire islands up for sale. Shawn either did not want to admit or could not see that it is the obligation of capitalistic enterprises to maximize profits and that part of doing so is, with varying degrees of ruthlessness, holding down costs, and that he was, willy-nilly, wittingly or unwittingly, sitting on the salary lid. The situation tied him into knots of anger and illogic and mired him in a swamp of self-contradictions. In my opinion, he bought the magazine’s much-vaunted editorial independence partly by running an aesthetically respected and commercially successful magazine whose stock value rose and rose and partly by acceding to Milton Greenstein’s advice to pinch salary pennies.
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