The movement seemed as much about changing politics, the minimum-wage law in particular, as it was about organizing workplace by workplace. Since most fast-food chains operate on a franchise model, the immediate boss in most workplaces is operating on a thin profit margin, kicking back a required payment to the corporation at the top, and wringing profits out of the workers by keeping them at minimum wage or just above. By targeting the sector, and particularly the biggest names in it (McDonald’s, Burger King), the campaign was saying that the extremely profitable brand-name corporations and their exceedingly wealthy executives were in fact responsible for the conditions in their franchises. The National Labor Relations Board backed that claim up, ruling that the fast-food giants could indeed be considered “joint employers” of the workers making burgers and fries on the front lines.