On the opposite end of the spectrum was a soulless event we worked for a company party at a giant stadium somewhere in the South Bay. It was a private concert given by Rod Stewart for the employees of whatever company it was (I don’t recall). We had to wear ugly polo shirts and khakis, and everyone was making fun of one another in these sad outfits. We served, at that event, four types of drink: Bud Light, Bud Dry, regular Budweiser, and some other Bud derivation. Attendees at this corporate event mulled the options like they were actual choices. “Hmm. So hard to decide. How about… a Bud Light?” Rod Stewart came out and preened and whooped like this wasn’t just some hellish money gig for him. The crowd loved it. Don’t want to give raises and benefits? Hire Rod Stewart once a year, and serve Bud Light.