The screening was an event in itself. A near-hysterical line ringed the downtown Ryerson University campus for the midnight world premiere of this candid-camera US journey. Desperate fans jostled TV crews—or were they plants, offering $150 a ticket?—as Borat made his grand entrance escorted by a horse. Twenty minutes into the movie, shortly after friendly Borat begins kissing strange men on the New York City subway, the projector broke down and the screening became theater: The immigrant projectionist apologized onstage as Borat materialized to praise the “minor nation” of Canada (“our countries are very similar and not only because of the projector system”), and Michael Moore erupted out of the audience to offer his services. The screening was canceled, but the next day’s makeup presentation afforded a wonderful festival coincidence: I dashed from Borat’s climactic attempt to stuff Pamela Anderson into his “wedding sack” to an in-progress showing of The Pervert’s Guide to Cinema—a continuation of Borat by other means—with wild and crazy Slovenian film theorist Slavoj Žižek holding forth for two and a half hours, in richly accented English, on the unconscious desires instilled by Hollywood movies.
this is so funny (footnote 15)