Violence and physical intimidation were not the only weapons in RCA's arsenal-the company's threat to move its investment elsewhere hung over the entire episode. Although at the time it could easily be dismissed as mere posturing, the threat was a constant element in RCA's strategy to break Local1 03. The warnings emerged as early as the second day of the strike when Elmer T. Cunningham, president of RCA's manufacturing division, proclaimed in a full-page advertisement in the Philadelphia Record, "We want to keep our plants open-we want to continue to provide gainful employment for thousands of families in this area ... we want the citizens and merchants of the Camden-Philadelphia area to continue to benefit from our industrial activity." Compliance with the union's demands, however, would "result in serious loss to employees, their community and company," as it would lead to "the closing of the Company's plant within a few months ... the responsibility for which we decline to assume." Despite RCA's posting of over $6.1 million in net profits in 1936, the company appeared to be willing to go to extreme measures to prevent the unionization of the Camden works.