The robots are the most visual example of Bezos’s obsession with automating whatever he can to free his employees to work on more creative tasks. “I don’t think I can remember a time where he wasn’t interested in using computing to help us achieve our mission,” Wilke said. “From the earliest days, he would look at a process, and if there was repetitive work being done by people who can be freed up to be more inventive, he would say, ‘How do we automate that process? How do we automate that routine so that our people can be as creative as possible?’”