Fyre Fest sailed down Scam Mountain with all the accumulating force and velocity of a cultural shift that had, over the previous decade, subtly but permanently changed the character of the nation, making scamming—the abuse of trust for profit—seem simply like the way things were going to be. It came after the election of Donald Trump, an incontrovertible, humiliating vindication of scamming as the quintessential American ethos. It came after a big smiling wave of feminist initiatives and female entrepreneurs had convincingly framed wealth acquisition as progressive politics. It came after the rise of companies like Uber and Amazon, which broke apart the economy and then sold it a cheap ride to the duct tape store, all while promising to make the world a better and more convenient place. It came after the advent of reality TV and Facebook, which drew on the renewable natural resource of our narcissism to create a world where our selves, our relationships, and our personalities were not just monetizable but actively in need of monetization. It came after college tuition skyrocketed only to send graduates into low-wage contract work and world-historical economic inequality. It came, finally, after the 2008 financial crisis, the event that arguably kick-started the millennial-era understanding that the quickest way to win is to scam.