With another early employee of the analytics startup, Noah was prototyping an app—application—to facilitate collective action in the workplace. “The critique, of course, is that we’re monetizing labor organizing,” Noah said when I went to see him in Berkeley. His cofounder saw it as a way to make capitalism function better, more efficiently; needless to say, the latter would be the investor pitch. They had considered going through the seed accelerator, until doing thirty seconds of research: Any industry that still has unions has potential energy that could be released by startups, the seed accelerator’s founder had microblogged. The accelerator claimed to want people who wanted to beat the system, but a tool for organizing workers was perhaps beating the system too hard. The wrong type of collaboration software.