Our team was penned off in a corner of the office, at a cluster of tables marked with a sign that read SOLUTIONS ZONE. I stood in the Zone and felt powerful. Because the products of our labor were intangible, meeting customers felt amazing—validating. They approached, gave us their company names, and asked for help running reports. We never asked for their corporate ID cards or any sort of validation, and none of them ever questioned why it was so easy for us to pull up their data sets. Their companies had customer-support teams, too.