My friends in publishing were skeptical when I told them where I was going to work. They had a lot of questions I felt uneasy answering. Wouldn’t a subscription model undercut author royalties? Wasn’t it basically a cynical, capitalist appropriation of the public library system? Wasn’t an app like this parasitic at best? Was it all that different from the online superstore, and wouldn’t the app’s success come at the expense of the literary culture and community? I didn’t have a good response to most of these concerns. Mostly, I tried not to think about them. Smug and self-congratulatory, I translated most of my friends’ questions to mean, simply, What about us?