[...] Instead of optimizing the satisfaction of our needs and desires, as well as workers’ working conditions and livelihoods, Amazon’s plans are geared toward maximizing profit for its shareholders—or future profit, since Amazon keeps plowing money from sales into research, IT and physical infrastructure to squeeze out competitors. Planning for profit is in fact an example of capitalism’s web of allocation inefficiencies. The planning technologies dreamed up by Amazon’s engineers are a way of meeting a skewed set of social needs—one that ends up enriching a few, misusing substantial free social labor, and degrading workers. A democratized economy for the benefit of all will also need institutions that learn about people’s interests and desires, optimize via IT systems, and plan complex distribution networks; but they will look different, perhaps alien to the systems we have today, and they will strive toward dissimilar goals.