Like millions of other men around the world, Horst hates the Swedish DIY giant. He and Maxine once blew a weekend looking for the branch in Elizabeth, New Jersey, located next to the airport so the world’s fourth-richest billionaire can save on lading costs while the rest of us spend the day getting lost on the New Jersey Turnpike. Also off it. At last they arrived at a county-size parking lot, and shimmering in the distance a temple to, or museum of, a theory of domesticity too alien for Horst fully to be engaged by. Cargo planes kept landing gently nearby. An entire section of the store was dedicated to replacing wrong or missing parts and fasteners, since with IKEA this is not so exotic an issue. Inside the store proper, you walk forever from one bourgeois context, or “room of the house,” to another, along a fractal path that does its best to fill up the floor space available. Exits are clearly marked but impossible to get to. Horst is bewildered, in a potentially violent sort of way. “Look at this. A barstool, named Sven? Some old Swedish custom, the winter kicks in, weather gets harsh, after a while you find yourself relating to the furniture in ways you didn’t expect?”
unexpectedly comic