Now I’m sounding like I’m fucking crazy, but hear me out. When I first started going to Gaza, I thought that I was going to see a place abandoned by capitalism. Then I got there and guess what? KFC was delivering chicken through the tunnels for free. I mean, you had to pay for the chicken, but the delivery was free. Why? I couldn’t understand it. It’s soggy by the time it arrives. It’s like KFC at the bus station. I’m a KFC addict and, like any KFC addict, I recognize that stuff is shit and it’s shit when it’s fresh. Four hours in, it’s really shit.

So why is KFC doing that? Why are they subsidizing free delivery? I also saw billboards everywhere for Coca-Cola and Pepsi, which weren’t readily available at the time. There were also billboards for products that people could never afford, like a BMW or a Mercedes. And they weren’t just in rich districts — they were everywhere.

That’s when I realized, “Oh shit, these guys understand that this thing is almost over too.” Coca-Cola opened a bottling plant there in 2016 that uses more water than all of Gaza has available to it each day. What are they thinking? They’re thinking there’s going to be a day when people can buy Coca-Cola. They’re thinking, “We want to be there first.”