During the workshop, I asked a coworker how she felt about Microsoft working with Big Oil. She responded sympathetically, understanding my concerns about climate change. But she also seemed to feel there was nothing we could do. For her and many other colleagues I’ve spoken to, change has to happen at the top. The problem, of course, is that the top has powerful incentives not to change. Microsoft executives aren’t going to give up on the billions of dollars to be made from Big Oil, especially if it helps them win more of the coveted cloud market.
They are happy to offer employees small ways to live more sustainable lives, however. The company runs various recycling programs, encourages employees to “skip the straw” to reduce plastic consumption, and funds sustainability hackathons. (One hackathon project involved using AI/ML to detect trash in the ocean.) More broadly, Microsoft works hard to present an environmentally friendly public face. Its most ambitious green initiative is its promise to power its energy-hungry data centers with renewable sources. In 2016, Microsoft announced its goal to transition its data centers to 50 percent renewable energy by 2018. Hitting that target one year early, president and chief legal officer Brad Smith announced that the next goal is to surpass 70 percent renewable by 2023. “Time is too short, resources too thin and the impact too large to wait for all the answers to act,” he said.
On the surface, then, Microsoft appears to be committed to fighting climate change. Google has constructed a similar reputation. But in reality, these companies are doing just enough to keep their critics distracted while teaming up with the industry that is at the root of the climate crisis. Why go through the effort of using clean energy to power your data centers when those same data centers are being used by companies like Chevron to produce more oil?