We are already moving into a world where work can be be flexible, self-­directed, prioritize the sustainable use of resources, and be based on trust and community-­building. It is possible to imagine how gig enterprises could be transformed into worker cooperatives to ensure that the benefits of working in this way accrue not just to company owners but also to the people who are actually doing the work. To do so might require certain interim policies, such as tax breaks for cooperatives or finding ways to facilitate the transition to worker ownership when a company becomes insolvent. It could also take the form of unions demanding a form of ownership, even control of members’ workplaces. When workers have a greater opportunity to participate in decisions about how things are done, it is easy to see how the worst kinds of work will gradually be prioritized for automation. “Bullshit jobs,” like flunkies for management or fixers of nonexistent problems, would be deprioritized, even rendered unnecessary once there was greater feedback between people making strategic decisions and people doing the work. The necessary skills for adapting to new technologies would be openly shared. This model takes the advantages of digital technology—its capacity to scale up a sense of trust and community—and distributes them far more broadly than is the case at present.