[...] Going at least as far back as Apple’s “1984” Super Bowl ad, which conjured the Macintosh computer as a revolutionary device, insurrectionary rhetoric has always been bruited alongside Silicon Valley’s reigning neoliberal credo of maximum return on investment. The relevant difference here is that, instead of staging a real revolution, the insurgent rebels of the Valley scene reject authority by innovating the old guard out of existence and becoming authorities themselves. There’s no risk in assuming the mantle of rebellion when it’s just another word for “disruption”—when you are, in other words, a rich white man in the tech industry.