precisely given what Jameson calls the “cabbage stink” of naturalism:

The misery of happiness, […] of Marcuse’s false happiness, the gratifications of the new car, the TV dinner and your favourite programme on the sofa — which are now themselves secretly a misery, an unhappiness that doesn’t know its name, that has no way of telling itself apart from genuine satisfaction and fulfilment since it has presumably never encountered this last.

In this lukewarm world, ambient discontent hides in plain view, a hazy malaise given off by the refrigerators, television sets and other consumer durables. The vividness and plausibility of this miserable world — with misery itself contributing to the world’s plausibility — somehow becomes all the more intense when its status is downgraded to that of a constructed simulation. The world is a simulation but it still feels real.