The forces that push these college students toward investment banking are obviously multiple: the particular college environment, the strength of alumni and peer networks, the cultural linking of success and smartness with Wall Street, the hierarchical narrowing of career options and what constitutes prestige, to name a few. Perhaps the most self-evident reason for Wall Street's recruiting monopoly is simply that its presence dominates campus life: recruiters visit the university virtually every week, even on weekends; they show up in the greatest numbers at career forums, panel discussions and social events; their advertisements for information sessions, "meet and greets", and free drinks and hors d'oeuvres dominate the campus newspapers daily; their company literature and application forms are easily accessible, either at campus locations or online.