IT SEEMS THERE’S NO WAY out of sociology; nevertheless sociology cannot provide us with internal reasons for its ever-rising prestige. Surely we want to be able to say that the sociology of culture is valuable because it’s true or insightful. However, a culture that blithely accepts a sociological account of itself is one that appears to have foundered in the straits that have always bedeviled sociology: the attempt to negotiate the relations between structure and subject, or society and agent. How to account for human freedom and also the determining power of the social world? Can we no longer really provide good-faith reasons for our cultural preferences, reasons rooted in private and idiosyncratic experience but articulated in a common language, and therefore also capable of noncoerced, voluntary change?

In spite of the strenuous attempts by sociologists to preserve some autonomy for the acting subject — Bourdieu’s “habitus,” Latour’s “actor-network” theory — popularization has inevitably resulted in more weight being thrown on the structuring side of things, the network over the actor. The only quantum of freedom left then belongs to the sociologist himself. It is the sociologist who is uniquely qualified to provide explanations for us, which have to do with feelings of status or desire for recognition, sublimated self-interest. [...\