[...] Cognitive capitalism, then, is characterized by the expansion and proliferation of capital’s technologies and techniques for capturing living labour beyond the factory (Dyer-Witheford 1999; Vercellone 2007). As Marazzi (2008) illustrates, the financial sector itself is foundational to the development, sustainability and measurement of these new technologies. Drawing on the example of the dot.com bubble of the early 2000s, he argues that finance offers liquid capital to a whole variety of attempts to marketize and commodify the creative energies of workers and consumers. While perhaps only 1% of firms succeed (paying for the other 99% that end in failure), finance effectively widens and pluralizes capitalism’s social factory. For other Autonomist thinkers, including Federici (2005; 2012) and De Angelis (2007), this represents less a new paradigm and more the continuation and intensification of capitalism’s historic trajectory to enclose the commons. They borrow the concept from Marx’s writings on the origins of capitalism in the “primitive accumulation” of common lands, and then they extend it to illuminate the ways that common spaces of autonomy, solidarity and social experimentation are successively incorporated into and subsumed within capitalism’s overarching paradigm (see also Caffentzis 2013; The Midnight Notes Collective 1990).
extremely relevant to tech