So understanding Pokémon cards as a financialized practice, one in which children internalize, play with and rearticulate the ambient codes and cultural thematics of the financialized societies in which they live, should not lead us to the conclusion that they are purely hegemonic in a reductionist sense of that term (a one-way, rulingclass effort to re-educate subalterns and, thus, reproduce dominant social relations). Yet it is equally important to note that, like money, Pokémon cards do not exist in a vacuum where their value is purely a matter of interpersonal negotiation and convivial play. More accurately, Pokémon is a site where we can see multiple frames of value at work. Like an ocean gyre, it is a meeting-point of multiple, conflicting and complex currents, within which material debris ebbs and flows. In children’s Pokémon card play we can find a key example of the way financialization is articulated in daily life, but also the way that articulation enjoys and, indeed, depends on an interval of play, autonomy and creativity that cannot simply be reduced to superstructural ephemera.
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