Were Walmart a state-run monopoly, rather than a staggeringly successful capitalist enterprise, its actions would likely be seen, in sum, as totalitarian. It blends crass populism with incredible material power, a culture of highly torqued securitization with a quasi-theocratic ethos. The fact that Walmart elicits so little resistance cannot simply be reduced to false consciousness, cognitive dissonance or lack of education. Rather, Walmart helps produce the subjects germane to its rule, securitizing souls who find in Walmart a temporary ally in a world of systemic and perpetual insecuritization.